STRUCTURAL AND FUNCTIONAL ANALYSIS OF THE KEY ELEMENTS OF THE DIGITAL UNIVERSITY MODEL
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The digital transformation of higher education is driven by the rapid development of information and communication technologies, which promotes to optimize management processes, improve the educational environment and personalize learning. However, existing models of digital universities consider only certain aspects of digitalization, which makes it difficult to form a single digital ecosystem. The aim of the research is to analyze the structural and functional analysis of the key elements of the digital university model and determine the optimal approaches to their integration. A five-level model of a digital university is proposed, which includes stakeholders in the educational process, information infrastructure, research laboratories, digital marketing, and advanced technological solutions. The results of the research can be used to develop strategies for the digital transformation of universities, adapt curricula to the requirements of the digital economy, and improve digital mechanisms for managing the educational process. Further research should be aimed at improving methodological approaches to the digitalization of educational environments, evaluating the effectiveness of digital solutions, and developing adaptive models for managing digital universities in the context of global integration of the educational space.