DIGITAL AVATARS IN LEARNING AND KNOWLEDGE MANAGEMENT SYSTEMS
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The aim of the article is to study the concept of digital avatars and to substantiate their potential for optimizing the learning process and knowledge management in the context of information overload. Research methodology. The methods of logical generalization, structural analysis and comparative evaluation were used in the work. Results. The integration of digital avatars as a tool for personalizing educational content, modeling cognitive processes, and improving interaction between teachers and students is studied. Recommendations for the implementation of digital avatars to increase the adaptability of educational systems are developed. Practical significance of the research results. The proposed approaches help to increase the efficiency of the educational process through personalization of learning and improvement of knowledge management.