DIGITAL TRANSFORMATION OF THE VALUE CHAIN IN ECONOMIC PROCESSES
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The article examines the impact of digital transformation on the value chain in economic processes. It is determined that the value of a product is formed on the basis of the unity of utility and the cost of its production, expressed in the market price. The value chain is considered as a network business model, which consists of separate business processes that connect different divisions of an enterprise to achieve the result necessary for the consumer. A detailed analysis of the business processes that make up the value chain is provided, dividing them into main and auxiliary processes. Core processes include logistics, production, physical delivery of goods, sales and marketing, and after-sales service. Auxiliary processes are aimed at supporting the main ones and include management, human resource management, applied research and development, and logistics. Attention is focused on the role of digital technologies, such as automation, artificial intelligence, and the Internet of Things, in optimizing business processes at all stages of the value chain. They ensure efficient resource management, optimization of logistics operations, real-time monitoring of product quality, and timely detection and elimination of malfunctions. Digital technologies help to increase business productivity and efficiency through fast and accurate data processing, which is key to making management decisions. Digital transformation also allows businesses to adapt to changing market conditions, reduce costs, and improve product quality. This is especially important for companies that constantly update their product range based on market research and experimental development. Digital technologies play an important role in strategic planning, contributing to the development of new products and services that meet the needs of consumers. It is determined that the digital transformation of the value chain in economic processes contributes to increasing the competitiveness of enterprises, ensuring their successful development in the current conditions of the digital economy. The introduction of digital technologies allows optimizing business processes, reducing costs, improving product quality and meeting consumer needs, which are crucial factors for achieving sustainable economic growth.
